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business of cannabis
2x increase in SEO traffic over 7 months - Google Analytics
Challenge
BoC is an online publication all about the emerging cannabis industry in the US and Canada. It’s business model is based on increasing newsletter subscribers and website traffic in order to increase revenue from advertisers. Since running paid ads with messaging about cannabis is challenging because ads often get disapproved, BoC wanted to focus on growing organic traffic.
Solution
Tanjo implemented our signature SEO service and our “done with you” approach. We did the research and audits, and developed the Digital Strategy. We then worked alongside the client to implement the plan.
Outcome
In the first 7 months, SEO traffic increased by over 2x - from 1,300 SEO visits per month to 2,900 - as reported by BoC’s Google Analytics.