questrade: keep more of your money

3X increase in keywords on page 1 of Google search results

Challenge

Questrade’s objective was to challenge the big banks and increase its share of online direct investing in Canada. Questrade selected No Fixed Address as their agency of record to supercharge everything from creative to conversion rate, and NFA brought in Tanjo for digital support.

Solution

Tanjo implemented our signature SEO service and our “done with you” approach to take Questrade’s SEO from good to world-class. We did the research and audits, and developed the SEO Strategy, which was integrated with NFA’s overall Digital Strategy.  We then worked alongside Questrade’s team to implement our SEO recommendations.

Outcomes

  1. SEO non-branded keywords in on page 1 SERPs increased by over 3x over 10 months - from 782 to 2,338 - as reported by SEMRush.

  2. New direct investing accounts increased by 2.5x from SEO.

Wondering if we can do the same for your business?